Before you hire PR, read this
Thinking of hiring a public relations agency or publicist? Any business or brand wants exposure. If people aren’t aware of you, how are they going to find you and become a client or customer?! They...
View ArticleFour things to STOP saying to your publicist
Since joining the “other side” of the media business and working in public relations as a publicist, I’ve heard a few things that make me scratch my head and ask, “Is this person serious?” Well, yes....
View ArticleWhy I stopped pitching bloggers
When I made the switch from TV to PR, I learned a lot about the blogging world. One thing: Some bloggers don’t like to be called bloggers. They prefer “businesswomen.” (Yes, I insulted a blogger by...
View ArticleWhy I hate press releases
Yes, I own a public relations firm… and I hate press releases. Sounds crazy, right? Well, I spent almost a decade deleting them, so there’s that. When I was looking to leave the TV business and start...
View ArticleMaster your PR: A free e-course
I think any business owner, brand, or marketer would love to have a great publicist in their corner. The problem? It’s costly and many businesses just do not have the budget. So, what do you do when...
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